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Contact: Barbara Burns 404-873-0772
For Immediate Release
March 23, 2004
ATLANTA (March 23, 2004) -- SunTrust Banks, Inc. announced today
that Andy Deas has joined the company as a First Vice President and Director of Sports
Marketing, a newly created position within its Marketing Services Group. In this role,
he is responsible for the negotiations, day-to-day project management, and relationship
management for SunTrust's existing and future corporate sports marketing assets.
Mr. Deas has an extensive background in professional sports marketing,
most recently heading up his own sports marketing consulting group, Strategic Asset
Marketing. Prior to that, he was the Director of Sports Marketing for MCI, and Vice
President of Sales and Client Service for Championship Auto Racing Teams (CART).
"We are pleased to add Andy's vast experience and knowledge of sports
marketing to our growing efforts in this arena," said John Mauney, Senior Vice President
and head of SunTrust Marketing Services. "His unique insight will help maximize the
return on our investment through this highly effective marketing channel."
Late last year, SunTrust announced its primary sponsorship of a team in
the Grand American Road Racing Series for 2004, operating as "SunTrust Racing", to help
introduce SunTrust's private client and corporate banking services to the individuals
and corporations involved in the sport.
SunTrust Banks, Inc., headquartered in Atlanta, Georgia, is one of the
nation's largest commercial banking organizations. As of December 31, 2003, SunTrust
had total assets of $125.4 billion and total deposits of $81.2 billion. The company
operates through an extensive distribution network primarily in Florida, Georgia,
Maryland, Tennessee, Virginia and the District of Columbia and also serves customers
in selected markets nationally. Its primary businesses include deposit, credit,
trust and investment services. Through various subsidiaries the company provides
credit cards, mortgage banking, insurance, brokerage and capital markets services.
SunTrust's Internet address is
www.suntrust.com.
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